Proximus Self-employed and SMEs
Do mobile business with your customer: B2B2C
With Proximus Direct-to-Customer Solutions - SMS/MMS and LBS, Proximus offers you the network platform and the necessary technical, commercial and operational support to develop these services (or have them developed).
Direct-to-Customer Solutions: SMS/MMS
1. Business model
For this business model, income is divided between Proximus and yourself. Either the end user pays when he sends an SMS (e.g.
for votes) or he pays for the SMSs he receives after registration with an SMS service (e.g. information letter via SMS).
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Mobile Originated (MO)
An SMS/MMS MO is sent from a mobile phone to an application.
For SMS/MMS MO or a Premium SMS/MMS, the end user pays for the SMS/MMS.
Proximus pays back part to the company responsible for SMS/MMS traffic and the SMS/MMS application.
- Example: a vote cast following televised broadcasts.
For a MO-R SMS/MMS (R for Reversed), the user does not pay for the SMS/MMS service request.
This is done by the company responsible for SMS/MMS traffic.
- Example: requesting a logo.
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Mobile Terminated (MT)
An SMS/MMS MT is sent from an application to a mobile phone.
For an SMS/MMS MT or a Bulk SMS/MMS, the user does not pay for the SMS/MMS he receives.
It is the company using the SMS/MMS application that pays.
- Example: sending an SMS/MMS message free of charge to the user.
For an SMS/MMS MT-R (R for Reversed), the user pays for the SMS/MMS received.
Proximus pays back part to the company.
- Example: getting the latest news every day.
2. Technical
You can develop the SMS/MMS application that you would like to offer customers yourself. Or ask a company specialized in software
to do it for you.
The SMS/MMS application is linked to the Proximus SMS/MMS infrastructure via a fixed connection (e.g. a leased line, BiLAN™
or Proximus Internet Tunneling).
Direct-to-Customer Solutions: Location Based Services (LBS)
1. Business model
With this business model you pay per requested location. If you use the location to offer new services via SMS or MMS, the
income is divided between you and Proximus. In the case of an active application, the end user pays when receiving an SMS/MMS
(e.g. after requesting the nearest bank). In the case of a passive application, he pays for the SMSs/MMSs he receives after
registering for an LBS service (e.g. requesting the weather forecast each day).
2. Active and passive applications
The geographical position can be used for both active and passive applications.
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Active
The user takes the initiative. He or she sends a request via SMS, asking for instance where the closest restaurant, hotel, bookshop or petrol station is. The application's server will then ask Proximus' LES where the person in question is located and will then look up where the closest hotel, petrol station, etc. is in its own database. -
Passive
Here the initiative comes from the application itself. A good example is location-based adverts to which someone registers. The mobile phone user registers to be kept up-to-date on the latest promotions via SMS, every time he is close to his favorite book/CD shop. The service provider then sends an SMS with the promotion when the user is near the store in question.
3. Technical
You can develop the new LBS application you want to offer by yourself. Or you can cooperate with a specialized software company.
The LBS application is connected to Proximus' Location Enabling Server or LES via a fixed connection (e.g. leased line, BiLAN™ or Proximus Internet Tunnelling). The application can then request information
about the person's location.
The mobile phone user's privacy is crucial. Thanks to Proximus' LES platform, he decides whether he wants to be localized and by which application. Being localized uninvited is completely out of the question.
